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Press release
Advertising material  |  30 November 2021

Nordea Asset Management survey finds 62% of European financial advisors has not offered clients an ESG proposal in the past 12 months

LUXEMBOURG, LU — In less than 250 days MiFID and sustainability regulations will require European financial advisors to discuss sustainability preferences with their clients. A new Nordea Asset Management (NAM) survey found that despite 71% of investors planning to increase their ESG allocation over the next year, 62% have not received an ESG proposal from their financial advisor in the past 12 months.

NAM gathered the views of 1200 European individual investors from Germany, Spain, Italy, France and Switzerland. All survey participants currently use a financial advisor. The findings suggest that many financial advisors have not yet fully embraced the ESG opportunity in the context of the upcoming regulation.

European investors reported that they recognize sustainability as a financial risk and would like to see their financial advisors offer more ESG products. They also said their lack of knowledge is a significant hurdle to investing in ESG products—they need clearer and simpler explanations of ESG products.

  • Advisors should up their game to be ready for MiFID and sustainability regulations
    39% of clients surveyed identified a lack of knowledge and experience as the greatest hurdle to ESG investing
    81% of clients say they need clearer and simpler explanations of ESG products
    73% want advisors to offer them more new ESG products
  • Advisors play a crucial role, yet have only partially kept pace with coming regulations
    73% identified their advisor as the main source of ESG information
    96% of investors trust that advisors know about ESG
    62% have not received an ESG proposal from their advisor in the past 12 months. With MiFID coming into force next year, this is a major opportunity for advisors to grab.
  • Retail investors confirm their appetite for more ESG products
    76% have increased their ESG investment in the past 12 months
    72% are satisfied with the performance of their ESG investment
    71% plan to increase their ESG allocation over the next 12 months

“Nearly three-quarters of retail investors surveyed ranked their financial adviser as the main source of ESG information. This represents a real opportunity for financial advisors,” says Francois Passant, ESG Leader at Nordea Asset Management. “To seize it, the survey reveals that they need to enhance their ESG knowledge and the way they explain ESG essentials and products to their clients. This is where partnering with asset management firms that can demonstrate longstanding ESG experience as well as ESG, product and support capabilities can make a real difference”.

Nordea Asset Management is the functional name of the asset management business conducted by the legal entities Nordea Investment Funds S.A. and Nordea Investment Management AB (“the Legal Entities”) and their branches and subsidiaries. This document is advertising material and is intended to provide the reader with information on Nordea’s specific capabilities. This document (or any views or opinions expressed in this document) does not amount to an investment advice nor does it constitute a recommendation to invest in any financial product, investment structure or instrument, to enter into or unwind any transaction or to participate in any particular trading strategy. This document is not an offer to buy or sell, or a solicitation of an offer to buy or sell any security or instruments or to participate to any such trading strategy. Any such offering may be made only by an Offering Memorandum, or any similar contractual arrangement. Consequently, the information contained herein will be superseded in its entirety by such Offering Memorandum or contractual arrangement in its final form. Any investment decision should therefore only be based on the final legal documentation, without limitation and if applicable, Offering Memorandum, contractual arrangement, any relevant prospectus and the latest Key Investor Information Document (where applicable) relating to the investment. The appropriateness of an investment or strategy will depend on an investor’s full circumstances and objectives. Nordea Investment Management AB recommends that investors independently evaluate particular investments and strategies as well as encourages investors to seek the advice of independent financial advisors when deemed relevant by the investor. Any products, securities, instruments or strategies discussed in this document may not be suitable for all investors. This document contains information which has been taken from a number of sources. While the information herein is considered to be correct, no representation or warranty can be given on the ultimate accuracy or completeness of such information and investors may use further sources to form a well-informed investment decision. Prospective investors or counterparties should discuss with their professional tax, legal, accounting and other adviser(s) with regards to the potential effect of any investment that they may enter into, including the possible risks and benefits of such investment. Prospective investors or counterparties should also fully understand the potential investment and ascertain that they have made an independent assessment of the appropriateness of such potential investment, based solely on their own intentions and ambitions. Investments in derivative and foreign exchange related transactions may be subject to significant fluctuations which may affect the value of an investment. Investments in Emerging Markets involve a higher element of risk. The value of the investment can greatly fluctuate and cannot be ensured. Investments in equity and debt instruments issued by banks could bear the risk of being subject to the bail-in mechanism (meaning that equity and debt instruments could be written down in order to ensure that most unsecured creditors of an institution bear appropriate losses) as foreseen in EU Directive 2014/59/EU. Nordea Asset Management has decided to bear the cost for research, i.e. such cost is covered by existing fee arrangements (Management-/Administration-Fee). Published and created by the Legal Entities adherent to Nordea Asset Management. The Legal Entities are licensed and supervised by the Financial Supervisory Authority in Sweden and Luxembourg respectively. A summary of investor rights is available in English through the following link: https://www.nordea.lu/documents/engagement-policy/EP_eng_INT.pdf. The Legal Entities’ branches and subsidiaries are licensed as well as regulated by their local financial supervisory authority in their respective country of domiciliation. Source (unless otherwise stated): Nordea Investment Funds S.A. Unless otherwise stated, all views expressed are those of the Legal Entities adherent to Nordea Asset Management and any of the Legal Entities’ branches and subsidiaries. This document may not be reproduced or circulated without prior permission. Reference to companies or other investments mentioned within this document should not be construed as a recommendation to the investor to buy or sell the same but is included for the purpose of illustration. The level of tax benefits and liabilities will depend on individual circumstances and may be subject to change in the future. © The Legal Entities adherent to Nordea Asset Management and any of the Legal Entities’ branches and/or subsidiaries.

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Laatste persberichten

08 Mar 2022 On International Women’s Day, Nordea Asset Management celebrates the 3-year anniversary of Nordea’s Global Gender Diversity Strategy (ENG) Bekijken
03 Jan 2022 Nordea Asset Management adds two US credit solutions to its ESG STARS range (ENG) Bekijken
30 Nov 2021 Nordea Asset Management survey finds 62% of European financial advisors has not offered clients an ESG proposal in the past 12 months (ENG) Bekijken
30 Nov 2021 Nordea Asset Management one of the 9 new signatories of the Finance for Biodiversity Pledge (ENG) Bekijken
03 Sep 2021 Nordea Asset Management to open an ESG hub in Singapore (ENG) Bekijken
03 Sep 2021 Nordea Asset Management raises EUR 900m for the first Fund of its private equity focus venture Trill Impact (ENG) Bekijken
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